Imagine if you will a game of magic. You come to the table expecting a trick and view it as entertainment. The magician does not disguise who he is. He puts before you the cards or shells you anticipate because you have seen them before. He shuffles, and while waiting you are being entertained by the knowledge of your guessing.
Now letting go of imagination, realize the truth. The magician has used guile to entertain you. While he was showing you what you were expecting to see, he was doing his best magic ever, keeping you occupied in guessing.
Magic defined – the art of producing illusions as entertainment by the use of sleight of hand, deceptive devices, the art of producing a desired effect or result through the use of incantation or various other techniques that presumably assure human control of supernatural agencies or the forces of nature, power or influence exerted through this art